Wednesday 30 October 2013

Ahead of the pulse

Despite my note about the Danger of Data, there appears to be a strong move in the industry when it comes to heart monitoring.

As we all know, wearing a chest band is the best way (to-date) of measuring heart rate, but people don't like wearing these monitors or the additional cost.

Instead, they want heart monitor built into existing watch or bracelets. Indeed, Withings has a small pulse meter built into its Pulse pod tracker, although this isn't for tracking during exercise.


Perhaps the answer is new techniques for measuring heart rate. One interesting approach is the ability to measure the tiny amount of redding on the face using a web cam as each heart beat forces blood into the skin's capillaries

The face is useful in this regard because it has a large area and a large volume of blood flow. I don't think this sort of technique would work if integrated into a watch.

In that regard, I think Adidas is using more conventional monitoring in terms of its $399 miCoach Smart Run watch, which contains a heart rate monitor.

Yet now we hear that ex-Nokia outfit PulseOn has raised €1 million in VC funding to commercialise its optical heart rate monitor technology.

The race is certainly on...

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